What investors want: financials, valuations & term sheets that win funding
Join us to understand what investors really look for in your financials and term sheet, and how to negotiate your next funding round.
Speaker: Michael Budnow (Standard Ledger)
Lately, one topic has come up in almost every fundraising conversation we’re having with founders:
“Is our valuation realistic?”
Closely followed by:
“How do we know if the term sheet is actually fair?”
They’re two of the biggest decisions you’ll make during a funding round. Get them right and you’ll put yourself in a much stronger position. Get them wrong and you could give away more value (or more control) than you intended.
On 6 October, join Michael Budnow, Co-Founder of Standard Ledger for a practical session on what investors are really looking for when they review your financials, discuss valuation and put a term sheet in front of you.
Whether you’re preparing for your first raise or negotiating a Series A, you’ll learn how to enter investor conversations with confidence and avoid the mistakes that commonly derail deals.
What will be covered?
- The financial information investors expect to see – and what it tells them about your business
- The metrics and trends that build investor confidence
- How valuation discussions really work and the factors that influence them
- What a term sheet actually means in practice – not just what it says on paper
- The clauses founders should pay the closest attention to, including dilution, liquidation preferences, investor rights and founder vesting
- Where founders most commonly lose leverage during fundraising
- Practical steps to prepare before investor conversations begin
You’ll leave knowing:
- What investors really look for beyond the pitch deck
- Whether your financials are likely to stand up to due diligence
- How valuation, financials and term sheets fit together during a funding round
- Which term sheet clauses deserve the closest attention
- How to approach fundraising discussions with greater confidence
Who should attend?
This session is designed for UK startup founders at pre-seed, seed and Series A stage who are preparing to raise investment.
If you’re planning a funding round in the next 6–12 months – or you’re already speaking with investors – this webinar will help you understand what they’re looking for before negotiations begin.
🎥 Can’t attend live? Register anyway and we’ll send the recording your way.

