Webinars, National

Startup Metrics Workout: Sculpt Your Startup’s Finances for Investor Appeal

In the fast-paced world of startups, financial metrics are more than just numbers – they are the heartbeat of your business. Are you ready to shape up your startup’s financial health and make it irresistible to investors? Join Standard Ledger UK and Capchase for an exclusive webinar tailored specifically for UK startup founders eager to learn about the financial metrics that make or break investor interest.

Click here to register.

What You’ll Learn:

  • 🎯 Mastering Key Metrics: Dive deep into essential figures like Monthly Recurring Revenue (MRR), total revenue, and bookings. Discover why they’re crucial and how they distinguish themselves from each other.
  • 🔍 Data Sourcing Techniques: Discover where and how to gather the essential data that feeds into these metrics, ensuring your numbers are accurate and compelling.
  • 🛠️ Practical Tools: Get exclusive access to a Google Sheet metrics dashboard that will help you monitor and manage your startup’s metrics like a pro.

Why Attend?

This webinar is ideal for UK-based startup founders who are preparing to raise capital. Whether you’re gearing up for a seed round or looking to scale with significant funding, understanding how to communicate your startup’s financial health is crucial.

🚀 Spaces are limited! Reserve your free spot today and start transforming your startup’s financials into a powerful tool for growth and investment.


Elliott Gaspar

UK Director, Standard Ledger


Elliott is an experienced finance professional with a penchant for startups. They seem to like him too and well they should, because he’s helped startups raise more than £500 million and led finance teams from pre-revenue to £40 million EBITDA.

As an accountant and CFO, Elliott leads Standard Ledger’s UK business, bringing accounting as a service to UK-based startups. With the energy of 5 traditional accountants, the nous of a COO and a passion for solving business problems, he’s also on a mission to prove accountants can be operators, too.

Ferran Puig

Business Development and Strategic Partnerships Director, Capchase


Ferran currently heads up the Business Development efforts at Capchase. He previously worked as a VC investing in SaaS and as a fintech corporate finance advisor. He also spent some time as an operator at hyper-growth startups and as a consultant for the financial services industry.

Capchase is the growth partner for ambitious SaaS companies. They empower businesses to grow faster through non-dilutive capital, payments and revenue acceleration software. With their latest BNPL product, Capchase Pay, they help companies accelerate SaaS sales and increase retention by offering flexible payment terms.

Date and time
11 June 2024
12:00 - 13:00
Venue Address


Book now