Masterclass: Category Design With Martyn Dawes

An interactive in-person workshop with PACP Partner Martyn Dawes, who created Coffee Nation (now Costa Express), defining an entirely new category that captured the space between vending machines and coffee bars. 

Learn the strategic capability behind AirBnB, Salesforce, Stripe – and how a UK founder used it to build a business that’s been a Category King for over 25 years.

For all founders and leaders, from early-stage to £10M+ revenues, who want to build high-growth, high value category kings of the future. 

You’ll leave with clear actionable insights that could be transformational to your business success.