Friday Focus: Picking the right companies to invest in

Picking the right companies to invest in: Tips from the SeedLegals founder

You’re an investor. You’ve just had a dazzling presentation from founder who’s promising to change the world. 

Before you say “Send me a SeedFAST”, what steps should you take to be sure there really is a market for it? 

• That they have the ability to deliver it. 
• How to validate the usage numbers they gave you. 
• That customers will actually understand the proposition. 
• That they have a credible go-to-market plan that doesn’t involve giving all your investment money to Facebook and Google.

Anthony Rose is founder and CEO at SeedLegals. Over the course of his career, from launching BBC iPlayer to building SeedLegals, he’s spoken to thousands of founders and followed the journey of their companies on SeedLegals. He’s here to share his experiences so you can make the smartest, most informed, investment decisions for your next investments.