Prime Advantage Capital Partners launches new sports & wellness sector

Prime Advantage Capital Partners is expanding its sector expertise with the launch of Sports & Wellness, led by Partner Simon Goodfellow.

Bringing extensive experience across sport, fitness and lifestyle, Simon will work with ambitious founders, leadership teams and investors to unlock growth, navigate commercial challenges and build scalable businesses.

The new sector reflects the rapid transformation of an industry where advances in technology and science, alongside changing consumer expectations, are creating exciting opportunities for innovation and investment.

From performance and recovery to longevity, preventative health, nutrition and personal wellbeing, Sports & Wellness is evolving far beyond traditional fitness.

With consumers increasingly investing in healthier, more active lives, businesses are finding new ways to meet demand through AI-powered coaching, wearable technology, innovative nutrition and digital wellness communities.

Through PACP’s hands-on advisory expertise and investor network, Simon will help promising businesses turn innovation into commercial success, strengthen their investment propositions and access the capital and strategic support needed to scale.

The launch marks an exciting new chapter for PACP and its commitment to supporting founders shaping the future of sport and wellbeing.

Simon welcomes conversations with ambitious founders and investors looking to explore opportunities across Sports & Wellness – simon@pa-capitalpartners.com