Barclays Demo Directory Innovation
Barclays Demo Directory have newly released the innovation side to the platform, which can be a valuable growth lever for businesses.
In addition to investment‑focused demos, Demo Directory now includes innovation listings. These are concise profiles created by founders that focus on their solution, the business challenges they address, and their readiness to work with larger organisations. Unlike investment listings, innovation listings are designed specifically to be discovered by verified corporate users across Barclays’ client and partner ecosystem who are actively seeking innovative solutions to trial, pilot, or partner with.
From an investor perspective, this is intended to complement (not replace) the existing investment journey. The innovation side of the platform helps businesses build visibility and commercial traction earlier, which can be a meaningful enabler of longer‑term growth.
In practical terms, innovation listings can:
- Increase exposure to corporate decision‑makers who are searching by sector, challenge area, technology type and readiness
- Create opportunities for pilots, partnerships and early commercial engagement
- Support portfolio companies in building credibility, revenue signals and strategic relationships alongside fundraising.
Creating an innovation listing is free, quick to complete, and sits alongside any existing or future investment presence on the platform. They can do this by the following ways:
- If the innovator already is part of the Directory, then they just need to log on to their dashboard and on the right hand side click ‘create innovation demo’
- If the innovator is new to the Directory, they will need to create a profile via this link then, once their profile is created, follow the step above – https://labs.uk.barclays/demo-directory/founder/register/
If you have any questions on the above, or would like to catch up then contact us at demo-directory@barclays.com
