Apex Rides raises £420,000 to transition to a hardware-agnostic, app-first connected fitness platform

Investors in this round: Strategic Angels and VCs from the FundMyPitch Investor Community

FundMyPitch has supported Apex Rides, a UK-based connected fitness platform, by facilitating warm introductions to angels, VCs and family offices across our investor network.

Apex Rides is built to make world-class studio workouts more accessible, affordable, and inclusive. Following its initial launch with its own at-home bikes and companion app, the business is now evolving into an open fitness ecosystem, enabling its immersive app experience to connect with any Bluetooth-enabled bike.

Apex Rides has raised £420,000 in this round from a mix of strategic angels and VCs. The funding will be used to invest further in product development and accelerate the transition to a hardware-agnostic, app-first model.

This shift matters. Removing the hardware barrier expands Apex’s addressable market and positions the platform as a software layer for the growing global base of connected fitness users.

Charlie Lucas, Co-founder of Apex Rides, said:
“Opening up Apex so it works with any Bluetooth-enabled bike is a pivotal step, it makes the experience far more accessible and unlocks a much bigger market. FundMyPitch were instrumental in closing this round, they made high-quality introductions quickly, kept momentum throughout, and helped us get the raise over the line.”

Steven Mooney, CEO of FundMyPitch, said:
“Massive credit to Charlie and the Apex Rides team. They ran a sharp, professional process from start to finish, clear story, strong investor materials, fast follow-ups, and total clarity on the round. That professionalism really shone through and helped bring a mix of strategic angels, funds and VCs into the raise. Our role is simple, make the right warm introductions and help keep momentum, the team’s execution is what converts interest into committed capital.”

About Apex Rides

Apex Rides is a UK-based connected fitness platform built to make world-class studio workouts more accessible, affordable, and inclusive. The business is evolving into an open ecosystem that connects its immersive app experience with any Bluetooth-enabled bike.

About FundMyPitch

FundMyPitch is a sector-agnostic investor network that supports early-stage founders by facilitating warm introductions to angels, VCs and family offices. New investors are welcome to join the network and access curated deal flow.