WYSPR on Angels@Essex won the £20k Schwartz innovation challenge

WYSPR was invited to feature in the House of Innovation at MADfest 2022, one of the biggest marketing/ad industry events of the year.

Aside from the event being 90% buyers from some of the biggest brands and agencies around, the major benefit for them was being invited to pitch to McCormack (Schwartz) against 6 of the best ad tech start-ups in the house to win a £20k paid pilot. As part of the brief, McCormick were looking for solutions that could sustain the boom of growth that they experienced from home cooking in lockdown by inspiring people to cook more in a post-pandemic world.

You can now see their pitch and why the jury picked WYSPR.

Moreover, WYSPR has raised £450,000 whilst on the Angels@Essex platform managed by the University of Essex.