CEO Spotlight Series: Chris Emerson, CEO at Revoola

We are delighted to have caught up with Chris Emerson, CEO of the new and unique wellbeing app Revoola. Chris is an incredibly experienced leader with a passion for engaging people and building teams to deliver transformative change and new business ventures. He has been successful across a wide range of industries, cultures, and countries through an ability to make bold decisions, take meaningful actions and implement them quickly in rapidly changing markets.

In our interview, Chris will share his thoughts on his entrepreneurship journey, why they formed, the team, their growth plans and participation in the Stakeholderz Investor Readiness Program.

1. What challenges did you find at the beginning of your journey, and how did you overcome them? 

Capital & people. As with any great idea, it only becomes compelling & credible when you have an attractive, consumer-ready product that delivers against your USPs. This requires a lot of effort in terms of technology build and refinement, establishing a robust business model, and developing a clear vision on how you plan to bring your idea to market. All of this cost’s money. For us, this process took nearly two years. We raised two seed rounds of investment and have been supported by a fantastic group of active early investors. This enabled us to build a sophisticated technology platform and body of content that were thoroughly tested and refined based on early user feedback. However, capital alone isn’t enough. Any new business is only as good as its people. So we put together a small talented group of employees, partners & advisors, most of whom (with a lot of arm twisting) worked for equity to get us to the point where we were ready to launch. 

2. How did you come up with the name for your company?

The name is a play on one of our core differentiators; our measure of effort rather than performance. ‘REV’ or ‘Effort’ points are awarded for physical exercise based on individual effort for any activity.

3. What sets you apart as a management team?

Our team is our biggest asset. Our executive team has decades of board-level experience in direct-to-consumer products, B-B sales, technology development, marketing, and business leadership. Quite simply, we know how to get things done. Also, we know what we don’t know. We have worked hard to attract the very best business partners, advisors & industry experts to help us develop our app and support us in establishing our sales pipeline.

4. What makes Revoola unique?

Health tech is a crowded market. However, in our view, it lacks innovation.

• Revoola is unique because we are for absolutely everyone regardless of age or ability;
• we promote all-round wellbeing (with as much focus on mental health as physical activity);
• we have a unique measure of effort rather than performance – which enables people of all ages and abilities to participate on a level playing field;
• we are engaging and participative – people of different backgrounds and abilities create diverse communities around activity in ways not possible with existing wellbeing apps.

To read the full interview, Click here.