Market research tech startup Attest raises $3.1m

Attest, a London startup that has built a market research platform to enable companies to get market insights quicker and more often, has picked up $3.1 million in further funding.

UKBAA members Oxford Capital and Episode 1 led the round, with participation from a number new angel investors including London Business School Emeritus Professor of Management and Marketing Paddy Barwise.

The company says it plans to use the new funding to roll out the full version of its platform, and expand its offering to new sectors and use cases, in a bid to “support and create new research methodologies”.

Founded in mid 2015 by Jeremy King and Tony Hunter, Attest is built on the premise that companies want to make decisions based on better data, but that the traditional market research industry is slow and cumbersome. The answer is a new kind of tech-driven market research and insights platform that specifically solves two problems: how to do more research, more often, and how to incentivise respondents to make this possible.

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