EC1 Capital invest in Loyalty Lion

EC1 Capital has completed a seed round in Loyalty Lion alongside successful entrepreneurs from the loyalty space.

Loyalty Lion is a plug in for leading ecommerce platforms such as Magento, Shopify and SEO shop that allows etailers to instantly create a loyalty program on their website, making it easier and cheaper to retain existing customers and increase customer lifetime value by driving insight into customer behaviour via an analytics dashboard.

By UKBAA 09 Apr 2014