Tech Start-up, User Replay Totals £1.2m in Funding with VC Investment of £335k

British tech start-up User Replay announces that it has secured £335,000 in Venture Capital funding in a round led by EC1 Capital. This brings the total investment in the company to £1.2 million.

User Replay’s Session Replay software is already used by some of the UK’s major retail websites including SportsDirect.com and Cofunds. The technology acts like a black box flight recorder on an eCommerce site. All user journeys can be replayed and analysed, enabling usability and technical problems to be rapidly fixed, improving conversion. The UserReplay software also delivers benefits for customer service, dispute resolution and fraud reduction.

John Thompson, CEO of User Replay says: “We are very happy to have EC1 Capital on board. Winning our first VC investor is an important milestone for the company, and will help accelerate our product development.”

EC1 Capital focuses on helping early stage, web technology companies and the managing director, Julian Carter adds: “EC1 is delighted to be joining User Replay’s backers. The company has made stunning progress, signing numerous household names and trading with positive cash flow at a stage when most start-ups are still developing their first product. This is a high growth company with a great future.”

The round also saw investment from Star-Achats, User Replay’s distributor in the French-speaking countries of Europe. Thierry Kolton, CEO of Star-Achats comments: “We have seen such strong interest in User Replay in the French retail market that we wanted to invest in the technology, as well as sell the product.”

By UKBAA 25 Sep 2013