Block Dojo Portfolio Company, Motion Shield, an innovative platform transforming the auto insurance industry, secures prize from Sky-backed accelerator programme ahead of fundraise close
Motion Shield, an innovative platform leveraging AI and blockchain technology to transform the inefficient claims processing system bottlenecking the automotive insurance industry, has secured a prize from Sky upon successful completion of the Black Equity Organisation F100 Growth Programme.
Earlier this year, Motion Shield completed the Sky-backed F100 Growth Programme, pitching to a panel of experts and securing a £15,000 prize to continue developing the business. Sky also awarded Motion Shield with the opportunity to develop a 30 second commercial, which is set to air on the channel Sky Atlantic in June 2025.
With the global insurance industry set to reach $9.8 trillion by 2027, the appetite for technology to ease the widespread problems facing not just the motor insurance sector, but all verticals, is growing. Problems stemming from inefficient claims processing systems lead to delays, fraud, and ultimately huge losses in revenue.
Motion Shield tackles these problems head on, delivering speed, efficiency, transparency and sustainability to the industry by providing solutions that digitise the entire lifecycle of the claims process in real-time, all in a user-friendly app. The enhanced technology underpinning the app allows Motion Shield to provide predictive, data-driven metrics across the insurance process: in claims, potential losses, driving behaviour, risk assessment of drivers, data validation from identity fraud to inaccuracies in data handling, all of which can save insurance carriers millions annually in revenue.
Not only does Motion Shield’s technology support insurance carriers, but it also helps to drive profitability for car rental companies and fleet management companies through the app’s vehicle & claims management tools. Helping to improve their customer services, Motion Shield are in the process of finalising a deal with a multi-national car hire company, planning to roll out their technology across their locations to truly enhance both customer experience, and boost profitability.
With £150k of their projected £250k SEIS Pre-Seed round now raised, Motion Shield are poised to close the round in the next month, ahead of their TV commercial airing and officially launching the business into the public eye.
Marcus Odubonojo, Founder and CEO of Motion Shield, was delighted with the prize, saying “It was a complete honour to be selected for the accelerator, let alone to be awarded the full prize amount. We can’t wait for everyone to see our advert on Sky Atlantic soon, we had a great time filming it. Now it’s all about focusing on what we do best. We’ve got some huge partnerships in the pipeline, and we’re excited to get stuck in.”
Alex Ball, Block Dojo’s Investment Director was not surprised by Motion Shield’s resounding success, saying “Marcus has always been the perfect founder to lead this business. His passion, industry expertise and tenacity shines through and it’s exactly the reason we invested in him when he had nothing more than an idea.”
You can download Motion Shield’s app, which was nominated for App of the Year at the 2025 BTA Awards, from the App Store or Google Play Store.
