Ready Burger Raises £2m on Crowdcube

Investors in this round: 815 via Crowdcube

One of the most exciting investments we’ve made in recent weeks has helped to fuel Ready Burger, a fast food franchise that’s entirely plant-based. With more and more people turning to vegetarian and vegan diets, and greater understanding about the role of meat consumption in the climate crisis, Ready Burger feels like a world-changing idea that’s long overdue.

We were delighted, though not overly surprised, that Ready Burger raised just shy of £2 million from more than 800 investors via Crowdcube, having smashed their initial £1.5m target in just a few hours. This is all despite being a company that’s only recently launched with just a small community. As well as attempting to cater to a growing consumer demand and tackle one of society’s greatest challenges, the tech-focused company is striving to match the price of McDonalds food.

I’m optimistic that they’ll be able to achieve this, and in turn take a significant share of the fast food market as consumer and societal attitudes to food continue to shift. The investor community will no doubt be keeping a close eye on Ready Burger as they use their newly-raised funds to accelerate growth and launch their North London outlet.