QVentures Investors Receive a 17x Return as Portfolio Company, Go Instore is Acquired by Emplifi

QVentures is thrilled to announce that our portfolio company, Go Instore has been acquired by Emplifi, a leading unified customer experience platform. Go Instore enables live commerce by connecting online customers with in-store product experts using immersive HD live video. Go Instore’s cutting-edge video technology provides brands with a new channel via which they can engage with and serve their customers.

Three years ago, QVentures was engaged by Go Instore to support their funding round. QVentures showed the investment opportunity to their international network of clients and was able to raise capital for Go Instore. In less than three years, QVentures investors have received an impressive 17x return with this investment opportunity. 

Headquartered in London, Go Instore employs over 60 individuals, a number which has grown from 20 when QVentures first engaged with the start-up. With this investment, job creation in the UK was made possible through the foreign direct investment brought to Go Instore by the QVentures network.

A representative from the Oman-based Family Office who invested in Go Instore says: “We were introduced to Go Instore through QVentures in August of 2019. After talking to the founders Aman Khurana and Andre Hordagoda, I was convinced with the idea and invested through QVentures. The process was smooth and the documentations were done smoothly. The exit process was a success. I would like to take this opportunity to thank the QVentures family for the investment opportunity, congratulate Go Instore for the successful exit, and congratulate Emplifi on the new acquisition and wish them all the best in the future.”

Robert Walsh, Managing Partner at QVentures says, “I’m delighted to have introduced two strategic investors to Go Instore who have now received an incredible return in a short period of time. At QVentures, we’re excited to be backing diverse early-stage technology businesses and are pleased to see our engaged network of Family Offices having a positive impact on the ecosystem. I believe we will be seeing many more private equity firms buying UK-based scale-ups in the future.”

On the recent acquisition announcement, Aman Khurana, Co-Founder of Go Instore says, “Emplifi’s vision, innovation, and speed-to-market align perfectly with Go Instore. Together we will accelerate retail transformation with social commerce.”

Go Instore has more than 100 global clients, including Currys, Marks & Spencer, Pandora, Signet Jewelers, Samsung, HP, Galeries Lafayette and many more.



QVentures is a Venture Capital firm providing direct investment opportunities and fund management. QVentures sources, screens, and invests in top-tier start-ups from Seed to Series B for their investor base consisting of Family Offices, Institutional Investors, UHNWIs, and Cashed-out Entrepreneurs. QVentures has participated in rounds with an aggregate combined size of over £220m in 115 companies.

If you are looking to invest in early-stage companies, request information about membership at www.qventures.co.

If you are seeking funding, please apply on www.qventures.co/fundraising


Go Instore, an Emplifi company, connects online customers to product-specialised, in-store experts. We use HD live video for an immersive, data-driven experience that transforms cultural chaos and uncertainty into safe working environments for staff. Go Instore strengthens Emplifi’s omnichannel approach through our leading-edge video technology, giving brands the chance to meet customers wherever they are. For more information, visit www.goinstore.com.


Emplifi is a leading unified CX platform that brings marketing, commerce and care together to help businesses close the customer experience gap. More than 7,000 brands, including Delta Air Lines, Ford Motor Company and McDonald’s, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint. For more information, visit www.emplifi.io.


Investing in early-stage businesses involves risks, including illiquidity (the inability to sell assets quickly or without substantial loss in value), lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio.

QVentures is a trading name of Quintessentially Ventures Limited, which is an Appointed Representative of Brooklands Fund Management Limited which is authorised and regulated by the Financial Conduct Authority (FRN 757575).

QVentures Investors Receive a 17x Return as Portfolio Company, Go Instore is Acquired by Emplifi

By QVentures13 Oct 2021