QVentures invests in Fluffy, all-in-one pet care & insurance app

Investors in this round: Led by QVentures and Techstars with participation from several high-profile Angel investors

Fluffy, the pet care app helping owners to raise healthy and happy pets through training, vet care and insurance has today announced its pre-seed round, a total of $450k. 

The round was led by QVentures and Techstars, and included participation from several further high-profile Angel investors. This funding will be used by Fluffy to build its team, including hiring key personnel in product development, marketing, and customer service.

Founded to provide a more affordable and less stressful approach to petcare, Fluffy’s membership plans offer dog training from world-leading experts, 24/7 chats with vets and comprehensive insurance coverage for a wide range of medical expenses, including unexpected illnesses and injuries, as well as routine care. The company currently has a community of over 20,000-strong pet parents that continues to grow. 

“We’re thrilled to be able to bring our vision of more accessible and comprehensive pet care to life,” said Pavel Gertsberg, CEO of Fluffy. “Our goal is to give pet owners peace of mind by taking the financial burden off their shoulders in case of any medical emergency their beloved pets may have, while also supporting them with their day-to-day pet parent responsibilities. We believe this funding round will help us achieve that goal, and we’re excited to continue growing our product.”

Fluffy took part in Techstars London’s accelerator programme where it was guided with one-to-one mentorship from multiple former startup founders, assigned dedicated growth coaches and had access to capital to grow and scale. 

Harveer Bharaj, Principal at QVentures said: “Fluffy is aiming to redefine how pet care works, ensuring that not only do the customers save money but that they also become better pet parents in the process. Since meeting Pavel and German, we’ve been impressed by the rate at which they’ve progressed Fluffy, and having now led their pre-seed round are even more excited to see what the future holds!”

Saalim Chowdhury, MD at Techstars London said: “Watching our alumni achieve great things post-programme is always a proud feeling. The funding that Fluffy has secured will allow them to access the next step, and bring pet care to the attention of many pet owners around the UK. Under the guidance of Pavel and German, and as a valued member of Techstars’ 2022 cohort, I am incredibly excited to see the progress of Fluffy in the future, especially with the launch of their fair pet insurance launch in February.”

The pre-seed funding comes ahead of Fluffy’s fair pet insurance launch in February, which will be backed by one of the world’s largest insurers. However, pet parents can already join the app and get help with training and vet advice by downloading the app from Apple and Google Play Stores.

To learn more about how you can care for and protect your pets, visit Fluffy.


About QVentures

Watch a two minute introduction to QVentures here.

QVentures is a Venture Capital firm providing direct investment opportunities and fund management. QVentures sources, screens, and invests in top-tier start-ups from Seed to Series C for their investor base consisting of Family Offices, Institutional Investors, UHNWIs, and Cashed-out Entrepreneurs. QVentures has participated in rounds with an aggregate combined size of over £351m in 115 companies. 

If you are looking to invest in early-stage companies, please Self Certify as an Investor at www.qventures.co/register 

If you are seeking funding, please apply on www.qventures.co/fundraising  


Investing in early-stage businesses involves risks, including illiquidity (the inability to sell assets quickly or without substantial loss in value), lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. 

QVentures is a trading name of Quintessentially Ventures Limited, which is an Appointed Representative of Brooklands Fund Management Limited which is authorised and regulated by the Financial Conduct Authority (FRN 757575).



QVentures invests in Fluffy, all-in-one pet care & insurance app

QVentures invests in Fluffy, all-in-one pet care & insurance app

By QVentures QVentures Profile 01 Feb 2023