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QVentures invests in next generation content tech startup, Bridged

Investors in this round: Led by BY Venture Partners with investment from QVentures and four angel investors

Bridged, the world-first no-code AI solution to automate content marketing funnels for publishers, has raised more than £575,000 (€650,000) in new investment which will help fund the startup’s global growth journey.

Next Generation content tech startup, Bridged, uses artificial intelligence to understand visitor intent and identify hotspots within content — whether in text, audio or video — which are anticipated to generate engagement. In doing so, Bridged’s AI software boosts conversions rates by up to 10 fold, and creates up to 50 times more privacy-first data.

Bridged’s oversubscribed pre-seed funding round was led by BY Venture Partners, which prides itself in investing in high impact founders with market transforming companies.

Venture Capital firm, QVentures, which looks for disruptive companies with a proven product-market fit, also joined the round, along with four angel investors.

Maanas Mediratta, founder and CEO of Bridged, said: “This is a milestone for Bridged. We have now proved our product works and we are delighted to have a string of new investors who see how our software will change the publishing and marketing landscape. We are thrilled to have them on the Bridged journey.

“We have created software that allows the publishing and content marketing worlds to use AI in the same way that big social media companies like Instagram and Twitter do. AI is at an incredibly exciting stage as we see with projects like Chat GPT and Dall-E coming to the surface.

“With Bridged, companies who often have to use up to 10 software systems to manage their business can dump them all, and fuel their business using our software at a fraction of their current IT costs.”

Publishers and marketers then use Bridged’s AI to build first party data and build personalised and fully automated AI campaigns that generate more clicks, more ad revenue, sales, additional newsletter signups and paid subscriptions.

This will also allow companies to navigate ongoing online privacy changes and future proof their revenues in a cookieless, more privacy-centred online world.

London-based Bridged will use the fresh funds to grow their sales team and improve their product over the next 12 months.

Abdallah Yafi, General Partner at BY, said: “The content landscape is going through major privacy related changes while AI is disrupting more and more traditional industries. We at BY are excited about taking part in this round as we see Bridged as one of the winners in this changing landscape with a solid technology AI moat and a strong team.”

Alex Cochand, Head of Origination at QVentures, said: “With recent privacy changes and the demise of 3rd party cookies, we believe that there will be a huge opportunity for technology solutions to support publishers maintain and increase their revenue. For that reason, QVentures is incredibly excited about our investment into Bridged and in particular to be working with Maanas and his team.”

Demos and trials can be requested via www.bridged.media.

About Bridged

At Bridged, we use the power of AI to help publishers and content marketers reach their revenue targets. Our award winning no-code AI enables our clients to grow and automate their business with data backed insights.

About QVentures

QVentures is a Venture Capital firm providing direct investment opportunities and fund management. QVentures sources, screens, and invests in top-tier start-ups from Seed to Series C for their investor base consisting of Family Offices, Institutional Investors, UHNWIs, and Cashed-out Entrepreneurs. QVentures has participated in rounds with an aggregate combined size of over £351m in 115 companies.

If you are looking to invest in early-stage companies, please Self Certify as an Investor at www.qventures.co/register

If you are seeking funding, please apply on www.qventures.co/fundraising

DISCLAIMER

Investing in early-stage businesses involves risks, including illiquidity (the inability to sell assets quickly or without substantial loss in value), lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio.

QVentures is a trading name of Quintessentially Ventures Limited, which is an Appointed Representative of Brooklands Fund Management Limited which is authorised and regulated by the Financial Conduct Authority (FRN 757575).

£575k

QVentures invests in next generation content tech startup, Bridged

QVentures invests in next generation content tech startup, Bridged

By QVentures QVentures Profile 30 Jan 2023