AIV Capital completes investment into Zeotap, one of Europe’s leading marketing intelligence platforms

Investors in this round: AIV Capital

AIV Capital has completed an investment into next-generation Customer Data Platform (CDP) Zeotap. Founded in 2014, market-leading Zeotap is a customer intelligence platform designed to help companies better understand their customers and predict behaviour.

Zeotap’s GDPR-compliant Customer Intelligence Platform (CIP), enables brands to unify, enhance and activate customer data in the cookieless future while respecting consumer privacy and ensuring compliance. Recognized by Gartner as a “Cool Vendor”, Zeotap works with over 80 of the world’s top 100 brands, including P&G, Nestlé and Virgin Media.

Zeotap completed a Series D in 2021 placing the company valuation at over $160Mn. The latest funding will enable the German company to cement its market leadership by developing new product capabilities, with a specific focus on the privacy-centric needs of European clients. It will also expand its operating territories and go-to-market teams.

The standalone CDP software market is expected to reach $15 billion by 2026 at a 35% Compound Annual Growth Rate (CAGR), fueled by pandemic tailwinds. The company has seen 150+% CDP Annual Recurring Revenue (ARR) growth in the past year, emerging as the outright leader among customer data platforms in Europe.

AIV Capital is the institutional investment arm of Angel Investment Network, the world’s largest online angel investment platform. Led by experienced investment manager Ethan Khatri (pictured above), AIV Capital’s focus is on investing between USD10-USD250 million into Growth and Mid-Market Buyout opportunities.

According to Khatri: “We’re very excited to be partnering with Zeotap in their last funding round. Under the leadership of Daniel Heer, Zeotap are dealing with a significant pain point for companies by ensuring marketing intelligence fully informs marketing spending. We often see companies that overspend on advertising and customer retention without the ability to differentiate between new and existing customers. This has only been exacerbated by the increasing demand for privacy regulations.”

He continued: “With their CDP and ID+ platform, Zeotap provides a cost-effective way for companies to future-proof their advertising and customer interactions. Zeotap is already one of the leading platforms in the EU and we believe the last round will only help concrete their position.”