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Five innovative women-led startups selected for Morgan Stanley’s Multicultural Innovation Lab in EMEA

Five start-ups whose businesses range from collecting energy and carbon data to education technology, have been selected to participate in the inaugural Multicultural Innovation Lab (MCIL) cohort in Europe, Middle East and Africa (EMEA).

Running from September 2022 to February 2023, the EMEA programme will see the five women CEOs – the majority of whom are ethnically diverse – and their C-suite colleagues take their companies through a customised, five-month experience designed to accelerate their growth and development. Chosen from over 1,200 applications, these leaders will benefit from the close support of Morgan Stanley’s global ecosystem of internal and external partners, which will provide a variety of mentorship opportunities and business-growth resources.

Through the Lab, Morgan Stanley is also making an aggregate £1 million investment in these high-growth firms, all of which are in the pre-Series A stage.

The five companies that have been selected for the inaugural EMEA MCIL cohort include the following:

  • AMAKA Studio is a digital media platform connecting a global community of women sharing Pan-African stories
  • imagi is an education tech company leveraging proprietary coding education tools to equip girls with essential technology skills and confidence
  • Kami is an AI-powered, family support platform providing personalised access to a wide range of wellness consultants, as well as an expertly curated and comprehensive range of guides, articles, and tips
  • Perse is a single data technology platform leveraging energy and carbon data from all meters in Britain to report and optimise the energy and carbon footprint for individuals, households and businesses
  • Wearisma is a global enterprise SaaS influencer analytics platform helping large-scale companies to optimise marketing spend and to achieve communication objectives