Sustainable Ventures announces third investment from Sustainable Accelerator 5 into Iceni Earth Ltd
Investors in this round: Sustainable Accelerator 5
We are delighted to be backing Iceni Earth (‘Iceni’), a digital platform that enables land managers and farmers to measure, enhance and share data on biodiversity and carbon profile on their land. Through Iceni’s platform, farmers can conduct habitat assessments and carbon audits for their farms. They can then get built-in advice to improve their biodiversity and carbon footprint, helping them to meet their sustainable land management goals and secure farm payments and carbon or nature credits. Farmers can also share their biodiversity data directly through Iceni’s platform, reducing the paperwork required and saving time in the process. Iceni is developing machine learning, behavioural nudges and offline mapping software to create an intuitive user experience that aims to maximise its positive impact on the environment.
The global addressable market for biodiversity and carbon data is rapidly growing, now standing at £96 billion per annum, so there is a large opportunity for Iceni, particularly as many companies are using satellite data to measure biodiversity and natural capital assets which requires the ‘groundtruthing’ data which Iceni provides.
Iceni has already generated meaningful traction through its work with NatureScot and has onboarded more than 100 farms, with a strong pipeline of corporate opportunities evident.
Iceni is led by Tom Woolnough (CEO) and Jamie Woolnough (Chief Product Officer), who combine substantial natural capital sector experience with platform and UX development expertise. Tom is a former UN Sustainable Landscape Expert who has experience in climate projects across 4 continents. Jamie is a behaviour change user experience specialist and was Head of User Experience at Bionic and Vidatec. Matt Gelbwalks (COO) brings his extensive experience in agriculture and start-ups to the team.
You can find out more information about Iceni here: https://www.iceni.earth/