Bloom & Wild raises £2.5m Series A from MMC Ventures

Bloom & Wild, the mobile and online florist taking a new approach to sending flowers, has announced a £2.5m Series A funding round, led by MMC Ventures. MMC join existing angel investors, including Samos, Catamaran Ventures and Scott Sage, who also participated in the round.

Launched in 2013 by Aron Gelbard and Ben Stanway, Bloom & Wild have developed a unique flower brand, centred around award-winning letterbox packaging to enable a bouquet of freshly cut and beautifully presented flowers to be delivered through any standard letterbox. Based in South-West London, the team now deliver thousands of flower bouquets around the whole of the UK every week, including the option of monthly subscription deliveries.

Today’s funding announcement marks the next stage of growth for the business, which will use the funding to support further website and app development, investing in the UX, design and development teams, and to trial new products. The news comes the week after Bloom & Wild announced their iOS app supports the newly launched Apple Pay.

Aron Gelbard, co-founder and CEO of Bloom & Wild, commented: “We set out to create a flower brand that our customers genuinely love, with a focus on the best possible experience in buying and receiving flowers. The ability to place orders in seconds via our app and website, and to receive freshly cut and beautifully presented flowers through the letterbox, is clearly resonating with customers, and now with investors. Today’s funding marks an exciting next step – we look forward to working with Camilla and the team at MMC as we continue improving the proposition.”

Camilla Dolan, investment director at MMC Ventures, said: “Aron and the team have built a fantastic product with Bloom & Wild, which we are really proud to be supporting. We’ve been particularly impressed with the approach they have taken to applying technology to creating a perfect gift experience for flower lovers. The MMC team have significant experience in supporting and helping to scale on-demand businesses, so we’re excited to start working closely with the team over the coming months.”