Tendr, the ‘Tinder of Equity Crowdfunding,’ Launches In UK
Tendr, a new crowdfunding aggregation app, has launched in the UK today in a bid to help investors keep track of campaigns running across multiple crowdfunding platforms, including Crowdcube, Seedrs and Angel List.
The app, for iOS and Android, allows users to swipe through crowdfunding campaigns and save their favourites so they can analyse them later.
If an investor wishes to back a particular campaign, then the app will redirect them to the relevant platform.
App inventor Lex Deak, who also founded angel investment club QVentures, said: “The number of equity crowdfunding platforms is growing rapidly. With sites starting to specialise in key sectors or targeting a particular group of investors, it’s starting to become increasingly difficult for people to stay on top of the wealth of deals available.
“We wanted to make life simpler by bringing them all together on one application, enabling greater deal flow for the benefit of investors and entrepreneurs.”
Deak added: “There’s a huge potential to apply this process to other alternative investments, such as debt and property, driving further funding to the businesses of tomorrow, and we’re planning to role this out soon as part of Tendr.”
The app, the latest to try and capitalise on Tinder’s successful swipe-left-swipe-right model, can also be used to alert investors to the end of a crowdfunding campaign, in the same way that eBay alerts bidders when an auction is about to end.
Darren Westlake, CEO of Crowdcube, one of the first equity crowdfunding platforms to sign up to the service, added: “Tendr will open our platform up to a whole host of new investors and is a great value-add for our portfolio of deals.
“We’ll be able to see the types of content that drive the highest level of engagement to the Crowdcube site. These learnings will be invaluable in making our campaigns more successful.”
Tendr has created an open API so that other equity crowdfunding platforms can integrate with the app.
The app has been developed specifically with the UK in mind but there are plans to expand to other parts of Europe later this year.
