Angels in the City/London Business Angels cornerstone Breakbad’s £150k seed round

London based mobile health business, Breakbad, has closed a £150k SEIS eligible seed round which was cornerstoned by a £125k investment by a syndicate of Angels in the City and London Business Angels investors. Breakbad is developing a data driven preventive health app that offers people the psychological support and never seen before health analytics to help them stay motivated and overcome their cravings. Using machine learning, Breakbad adapts to people of different psychologies and cravings of different types to provide a truly personalised experience. The company will use the new funds for the testing and optimisation of its products with a view to attracting early adopters

Luke Raskino, Breakbad CEO, comments, “Our team founded BreakBad to change the way we understand, measure and influence our health from tracking symptomatic metrics like calories and kilos to the causal metrics that drive our behaviour. We needed the funds to hire the talent required to embark on this exciting journey and pitched at Angels in the City. Huge thanks to Kayar Raghavan our lead investor and Andrew Dancer our board member who helped with fund raising and strategy respectively. The Angels in the City process was seamless and in less than 2 months, we have the funds and team to embark on this exciting journey.”

Anthony Clarke, London Business Angels CEO, comments, “Breakbad who met its investors at Angels in the City in April is developing an innovative product which have the potential to change people’s lives for the better. The company is led by an experienced and committed management team which was key to attracting our angel syndicate to the company. The round was led by a highly experienced lead angel whose early commitment to invest gave significant confidence to other more passive co-investors.